ROLE > We were involved from the initial client meetings, responsible for the brand creation including naming, logo design, colors, identity system, and brand management.
OBJECTIVE > This company wanted to be the Starbucks of soup. All of the pieces you see were found in the press kit. It was important to carry out the brand on every item as repetition and excellent design work is essential to any successful brand.
RESULTS > The clients were able to obtain substantial financing due to the rich brand presentation that was created. The grand opening was a huge success due to this press kit.
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